Nancy Lee is an acclaimed author whose short stories have been hailed as masterworks of revelation. Her writing is celebrated for its depth and its ability to uncover hidden truths about the human experience. Lee delves into resonant themes, offering insightful perspectives on life. Her work is lauded for its literary merit and emotional impact.
Booglee the Rainforest Worm lives in a Kapok tree in the Osa Rainforest located in Costa Rica. Booglee likes science, and with help from his human friend Julian, Booglee goes to school to learn more about his rainforest home. Shocking information about the rainforest comes to light, and Booglee and Julian must figure out a way to save the rainforest.
This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies. The appendix includes worksheets for each step to complete a marketing plan for students and practitioners. The methodologies in this text have been classroom tested and refined by students who prepared marketing campaigns using this eight step planning process.
Packed with step-by-step instructions and color photos, The Complete Idiot's Guide® to Making Metal Jewelry explains essential techniques — soldering, smithing, stamping, hammering, casting, riveting, and wiring. Readers will learn how to work with easily obtainable but beautiful metals while making a dozen original projects — along the way, discovering alternate methods, ways to correct mistakes, safety tips, online video instruction, and more.
- How to turn up the chemistry with someone you're interested in, including what flirting does for the brain - How and where to meet "good" men, and exactly which men to avoid- The real reasons guys bail on you-from first date forward- Why you and your male BFF may be predisposed to fall in love- How to deal with the pressure to sleep with a guy you are dating before you're readyAwaken your ''inner badass'': stand your ground while you do you. In the process you'll attract men, enjoy romance and ultimately realize true emotional intimacy. And that's just for starters. ''Don't Sleep With Him Yet'' covers topics ranging from the murky area of sexual consent, to what constitutes great sex for you both (including when to say "yes"). You'll also discover what drives the psychological allure of the unavailable, why players quickly get bored with a woman after sex, and how narcissistic men use emotional manipulation to keep their partners down...
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
The True Story of a Couple Living the All-American Nightmare
The book captivates readers with its emotional depth and compelling narrative. It explores complex themes and character relationships, drawing the audience into a gripping story that promises to be both moving and engaging. The reviewer highlights its ability to resonate deeply, suggesting a powerful connection to the characters and their journeys.
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Exploring themes of emotional turmoil and human connection, this collection of stories delves into the complexities of loss, power, and impulse. A mother grapples with her daughter's disappearance, while two women unleash their frustrations on a chaotic night. A nurse navigates her own struggles amidst a high school event, and a tattoo artist discovers profound insights through her relationship with a homeless woman. With sharp, unflinching prose, these edgy narratives showcase Nancy Lee's remarkable talent and offer a provocative glimpse into the human experience.
This book highlights Social Marketing strategies that have been successful in reducing gun deaths and injuries. Each case story includes a summary of successfully applied behavioral change theories and practices.