Produktgiganten
Hoe ondernemingen marktleider worden en blijven door keer op keer succesvolle produkten te ontwikkelen - De vertaling van de internationale bestseller Product Juggernauts
- 511 pages
- 18 hours of reading
Jean-Philippe Deschamps Book order (chronological)
Product Juggernauts
How Companies Mobilize to Generate a Stream of Market Winners
- 472 pages
- 17 hours of reading
This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.