Marjolijn Stoltenkamp Books

"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.". "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET.

Uitgaande van praktijkvoorbeelden geeft de auteur, een hoogleraar bestuurskunde zijn visie op management en leiderschap met als kenmerken risico's nemen, fouten niet zien als falen en de noodzaak tot voortdurende verandering.

Populair-wetenschappelijke beschrijving van de werking van de hersenen, met name bij het ouder worden, waarin ervoor wordt gepleit dat de hersenen dan eerder verbeteren dan verslechteren.