Asian Brand Strategy (Revised and Updated)
Building and Sustaining Strong Global Brands in Asia
- 339 pages
- 12 hours of reading
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.