Dave Lakhani Books

Product and service buyers are more educated than they've ever been. People tired long ago of "sales pitches". As a salesperson, you've already been through Sales 101. This book takes you there and beyond. This book explores the cutting edge of persuasive selling. This book isn't for salespeople stuck in tradition, but those who embrace the new, and implement the strategies that will make them the superstars of tomorrow. Unlike traditional sales books, you won't find canned closes or regurgitated and repackaged advice. You'll *How to buy back the sale*Group strategies for mass influence*The brutal truth about Value Driven Selling*Sales Management secrets of today's Top Sales Managers"I don't care how many sales books you've read in your life - I can guarantee you will walk away from this book with some deadly powerful new tactics you've never heard of. I did. The Praise/Criticism tactic alone is one of the most powerful ideas I've ever been presented." Mark Joyner, #1 Best-Selling Author of "Simpleology"

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.

Praise for "Persuasion: The Art of Getting What You Want" highlights its effectiveness as a comprehensive guide to influencing others. Dave Lakhani reveals the secrets of the world’s most skilled persuaders, offering a step-by-step approach that applies across various contexts—whether in person, in writing, or on air. The book simplifies the art of persuasion to such an extent that it could be deemed the most dangerous of its kind, especially if competitors gain access to it. Readers appreciate Lakhani's clear and provocative writing style, which not only broadens perspectives but also has the potential to enhance financial success. The book is described as a thrilling ride, making it a must-read for anyone interested in mastering persuasion. Experts like Chet Holmes endorse it for its practical insights that can significantly improve skills in selling, marketing, advertising, or negotiating. Moreover, the book stands out for its ability to practice what it preaches, providing a satisfying and powerful experience for readers. Overall, it is a compelling resource for anyone looking to refine their persuasive abilities.

Interpersonální komunikace Komunikační dovednosti Persuaze Úspěch Profesní úspěch

Zhoršily se vám prodeje? Snížil počet zakázek? Tlak na lepší výsledky nebyl nikdy větší, než je nyní. V nové "bibli" prodeje najdete jasné rady, tipy, nástroje, techniky a strategie, které vám pomohou okamžitě zlepšit vaše prodejní výsledky a zisky. Dozvíte se, jak najít zákazníky připravené ke koupi, jak úspěšně uzavírat nové obchody, jaké nové možnosti komunikace využívat, co musíte zákazníkovi nabídnout, abyste uspěli, jak zákazníka účinně oslovit, přesvědčit a získat, i když se zdá, že firmy a lidé nechtějí nakupovat. Ať už jste prodejce, obchodní zástupce, obchodník nebo prodejní manažer, tato kniha vám pomůže, abyste byli na trhu vidět a byli úspěšnější než všichni ostatní kolem vás. Autorem knihy je světově uznávaný odborník na přesvědčovací techniky a prodejní strategie Dave Lakhani.