Dave Lakhani is a sought-after speaker and trainer, renowned for his expertise in business acceleration. As the president of Bold Approach, Inc., he coaches entrepreneurs on vital topics such as persuasion, influence, sales, and marketing. Lakhani's approach is centered on providing practical strategies to help individuals and businesses achieve their goals. His work emphasizes the art of getting what you want through effective communication and strategic thinking.
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
Product and service buyers are more educated than they've ever been. People tired long ago of "sales pitches". As a salesperson, you've already been through Sales 101. This book takes you there and beyond. This book explores the cutting edge of persuasive selling. This book isn't for salespeople stuck in tradition, but those who embrace the new, and implement the strategies that will make them the superstars of tomorrow. Unlike traditional sales books, you won't find canned closes or regurgitated and repackaged advice. You'll *How to buy back the sale*Group strategies for mass influence*The brutal truth about Value Driven Selling*Sales Management secrets of today's Top Sales Managers"I don't care how many sales books you've read in your life - I can guarantee you will walk away from this book with some deadly powerful new tactics you've never heard of. I did. The Praise/Criticism tactic alone is one of the most powerful ideas I've ever been presented." Mark Joyner, #1 Best-Selling Author of "Simpleology"
