This author delves into the application of ancient Chinese military philosophy to modern business strategy. His work explores how the principles of Sun Tzu, the master of strategy, can be leveraged to solve complex business problems and guide organizations toward success. Through clear analysis and practical advice, he helps readers understand and implement timeless tactics to gain a strategic advantage in the dynamic business landscape.
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.