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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.
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Sun Tzu and the Art of Business, McNeilly Mark R.
- Language
- Released
- 2011
- Binding
- (Paperback)
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- Title
- Sun Tzu and the Art of Business
- Language
- English
- Authors
- McNeilly Mark R.
- Publisher
- Oxford University Press Inc
- Released
- 2011
- Format
- Paperback
- Pages
- 330
- ISBN10
- 0199782911
- ISBN13
- 9780199782918
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Philosophical Topics, Philosophy, Marketing & Sales, Leadership
- First published
- 2012
- Original title
- Sun Tzu and the art of business
- Rating
- 3.9 out of 5
- Description
- More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.