One in three of today's market-leading companies are making use of the practices which bestselling author Fred Wiersema calls 'customer intimacy'. Customer-intimate companies earn their customers' confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organisation, jointly pursuing mutual success. In this book, Wiersema uses a large number of examples from some of the best-known and most successful customer-intimate companies to demonstrate how companies can thrive in today's fiercely competitive environment.
Frederik D. Frederik Derk Wiersema Books
The Discipline of Market Leaders
- 208 pages
- 8 hours of reading
This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" and literally build their organization around it.
Nur der Service zählt
- 229 pages
- 9 hours of reading
Nur der Service zählt - Wie die besten US-Unternehmen ihre Kunden begeistern - bk966; Verlag Moderne Industrie; Hrg. Fred Wiersema; Paperback; 1999