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This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" and literally build their organization around it.
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The Discipline of Market Leaders, Michael Treacy, Frederik D. Frederik Derk Wiersema
- Language
- Released
- 1995
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- (Paperback)
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- Title
- The Discipline of Market Leaders
- Language
- English
- Publisher
- Addison-Wesley
- Released
- 1995
- Format
- Paperback
- Pages
- 208
- ISBN10
- 0201406489
- ISBN13
- 9780201406481
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, School, Marketing & Sales, Management & HR, Leadership, Entrepreneurship
- Rating
- 4 out of 5
- Description
- This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" and literally build their organization around it.