"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer. ' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI).
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
How Technology Leaders Are Enabling Business Strategy in the Digital Age
Introducing a Business Model for IT Bloggers, speakers, and software executives, this book helps you to learn how to assess your current and future IT profile. It allows aligning your IT organization with business priorities. It helps to map technology delivery plans according to business priorities.
Solutions from the Experts
This book takes a unique approach to the problems faced by data warehouse professionals. The author and the contributors have gathered over 90 situations that they have been asked about in their seminars and presentations, that they have faced in their own work, and that have been submitted to the very popular "Ask the Experts" forum at DMReview . These are all real situations, but they have been disguised to protect the guilty. Topics covered include staffing, budgeting, security, vendors, architecture, and data quality. Each of the "impossible" situations will have one or more solutions contributed by the expert panel. Their different answers and viewpoints, especially when they disagree with one another, provide enlightening reading, as well as useful ideas. This approach should appeal to a broad range of people involved in all aspects of Data Warehouses.