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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
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The CRM handbook : a business guide to customer relationship management, Jill Dyché
- Language
- Released
- 2005
- Binding
- (Paperback)
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- Title
- The CRM handbook : a business guide to customer relationship management
- Language
- English
- Authors
- Jill Dyché
- Publisher
- Addison-Wesley
- Released
- 2005
- Format
- Paperback
- ISBN10
- 0201730626
- ISBN13
- 9780201730623
- Series
- Rating
- 3.5 out of 5
- Description
- CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.