Gary Gagliardi Books

Written around the 6th century BC, The Art of War is one of the oldest books about war and military strategy, and probably the best. For more than two thousand years, Sun-tzu's "The Art of War" has provided leaders with essential advice on battlefield tactics, managing troops and terrain, and employing cunning and deception. Above all, it teaches how, when battles commences, to think on your feet and catch your enemy off guard. An elemental part of Chinese culture, it has also become a touchstone for the Western struggle for survival and success.

Two books in one, this book was written specifically for sales managers as a companion for our most popular book, The Art of War for the Sales Warrior. The management methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War on the left-hand pages and the sales management adaptation, Strategy for Sales Managers, on the facing right-hand pages. Readers can see that they are getting a proven philosophy that has survived 2,500 years, not just another sales theory from the expert of the month. Recognized by the Independent Publishers Book Award as one of the best Business books of the year. Contents Foreword-Sales Force Introduction-5 Elements and 9 Skills 1-Sales Position 2-Profitable Sales 3-Sales Focus 4-Defense and Advance 5-Sales Excitement 6-Expansion Opportunities 7-Company Politics 8-Crucial Decisions 9-Outmaneuver Competitors 10-Guiding Salespeople 11-Management Challenges 12-Competitive Vulnerability 13-Information Power Glossary