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Two books in one, this book was written specifically for sales managers as a companion for our most popular book, The Art of War for the Sales Warrior. The management methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War on the left-hand pages and the sales management adaptation, Strategy for Sales Managers, on the facing right-hand pages. Readers can see that they are getting a proven philosophy that has survived 2,500 years, not just another sales theory from the expert of the month. Recognized by the Independent Publishers Book Award as one of the best Business books of the year. Contents Foreword-Sales Force Introduction-5 Elements and 9 Skills 1-Sales Position 2-Profitable Sales 3-Sales Focus 4-Defense and Advance 5-Sales Excitement 6-Expansion Opportunities 7-Company Politics 8-Crucial Decisions 9-Outmaneuver Competitors 10-Guiding Salespeople 11-Management Challenges 12-Competitive Vulnerability 13-Information Power Glossary

Throughout history, some books have changed the world. They have transformed the way we see ourselves � and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives � and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are. Offering ancient wisdom on how to use skill, cunning, tactics and discipline to outwit your opponent, this bestselling 2000-year-old military manual is still worshipped by soldiers on the battlefield and managers in the boardroom as the ultimate guide to winning.