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The 7 key steps to help you convince anyone to see your potential from Suneel Gupta, rising business star and the New York Stock Exchange's 'New Face of Innovation'

Podtitul: 7 rád ako si získať pozornosť Niektorí ľudia dokážu získať dôveru šéfov či investorov, zatiaľ čo iní nie, a tento jav má svoj dôvod. Ten však nesúvisí so skúsenosťami, pôvodom či podnikateľským plánom. Presvedčiví jednotlivci majú akúsi skrytú vlastnosť, ktorá motivuje ostatných. Často sa to považuje za prirodzený talent alebo charizmu. Keď Suneela Guptu odmietli všetci investori, položil si otázku, či sa táto vlastnosť dá získať. Získal poznatky od najväčších svetových mysliteľov a objavil spôsob, ako efektívne prezentovať nové nápady, čo mu prinieslo miliónové investície a zmeny v korporáciách. Kniha odhaľuje tajomstvá úspechu producentov oscarových filmov, rizikových investorov, zakladateľov startupov a vedúcich pracovníkov významných spoločností ako Lego a Pixar. Suneel sa stal „novou tvárou inovácií“ newyorskej burzy. Prelomová kniha ukazuje, že kľúčom k úspechu nie je charizma ani známosti, ale schopnosť presvedčiť ostatných, aby vám dali šancu. Po jej prečítaní sa naučíte, ako túto schopnosť získať.

A recent survey of more than 700 CEOs showed that 98% prefer job candidates with a sense of humour and 84% think that funny employees do better work. Psychologist Dr Jennifer Aaker and comedian Naomi Bagdonas' research has shown that humour makes us feel more competent and confident, strengthens relationships and boosts resilience during difficult times. Based on the popular course 'Humour: Serious Business' at Stanford's Graduate School of Business, where Aaker and Bagdonas help some of the world's most hard-driving, blazer-wearing business minds build levity into their organisations and lives, this book will show you how to use humour to: enhance creativity and problem-solving; influence and motivate others; build bonds and defuse tension within teams; create a culture where colleagues feel safe, appreciated and joyful.

The real story of risking it all and going for broke unfolds here, challenging conventional wisdom that startups must emerge from Silicon Valley, be led by young engineers, and rely on VC funding. Mikkel Svane shares the unconventional journey of founding Zendesk in a Copenhagen loft with two friends, all in their thirties, seeking to escape corporate monotony. Today, Zendesk is a leading enterprise software company with a global customer base. However, its path to success was fraught with challenges, including near bankruptcy and a pivotal move to California. Through humorous and candid anecdotes, Mikkel recounts the trials of leaving stable jobs and the journey to their IPO, all while maintaining their friendship. Much like Zendesk's mission to simplify customer service, this narrative dispels myths about startups and founders. Mikkel's insights, drawn from real experiences, often defy traditional entrepreneurial advice, highlighting the realities of failure, the potential of seemingly mundane ideas, and the importance of community engagement. He addresses hiring strategies and effective communication, offering practical wisdom from someone actively navigating the startup landscape. This book is essential for aspiring entrepreneurs, providing inspiration and guidance to pursue their dreams and craft their own narratives.

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.