Irresistible
- 368 pages
- 13 hours of reading
A truly addictive book ... a fascinating and much needed exploration of one of the most troubling phenomena of modern times MALCOLM GLADWELL
Adam Alter Books
Adam Alter is an author who delves into the psychology and marketing, exploring the hidden forces that shape how we think, feel, and behave. His work dives into the fascinating world of psychological influences, aiming to give readers insight into how their decisions and perceptions are formed. Through insightful analysis and engaging narrative, Alter illuminates the complex psychological mechanisms that shape our daily lives, offering thought-provoking perspectives on how we can better understand ourselves and the world around us.
The Other Side of Happiness
- 224 pages
- 8 hours of reading
In the modern world, we have become addicted to positivity. We try to eradicate pain through medication and by insulating ourselves from risk and offence, even though we are the safest and most comfortable generation that ever lived. Yet social psychologist Brock Bastian shows that hardship and sadness are neither antithetical to pleasure nor incidental- they are necessaryfor happiness. In The Other Side of Happiness, he draws on psychology, neuroscience and internationally acclaimed research from his own laboratory to demonstrate how difficult experiences are ultimately proven to make us stronger, happier and more connected to those around us. As Bastian shows us, the most thrilling moments of our lives are usually balanced on a knife edge between pleasure and pain, and carry the potential of loss, whether it is finding your true love, holding your newborn for the first time, scaling a mountain or even taking a dip in an icy sea. Rather than attempting to protect ourselves from risk or viewing difficulty as failure, The Other Side of Happinessencourages us to take a more fearless approach to living that recognises the meaning of pain in our lives.
Anatomy of a Breakthrough
- 320 pages
- 12 hours of reading
"A guide to escaping the negative thoughts, habits, jobs and relationships that keep people stuck in life offers a proven path to overcoming these factors in order to achieve one's full potential"--
'The best science book I've read all year... really provocative.' Malcolm Gladwell
Neodolatelné. Vzestup návykových technologií a byznys se závislostí
- 335 pages
- 12 hours of reading
Podívali jste se na telefon? Ne? Tak už je na čase! Možná někdo něco okomentoval, možná se někomu líbí vaše fotka na Instagramu. Možná taky ne. Ale co kdyby... Moderní technologie nás osvobozují od nepříjemností, jako je nuda nebo fyzická vzdálenost. Zároveň ale s nimi přicházejí nové nevýhody a hrozby. Behaviorální závislost si mozek vytváří bez chemických podnětů. Proto jsou lidé často závislí na hazardu, sexu - nebo právě digitálních technologiích. Profesor psychologie a marketingu Adam Alter vysvětluje, proč nemůžeme odolat mobilním telefonům a proč bychom radši měli rozbité koleno než displej: jsou tak navržené a vyrobené. Mimochodem, podívali jste se?