"A guide to escaping the negative thoughts, habits, jobs and relationships that keep people stuck in life offers a proven path to overcoming these factors in order to achieve one's full potential"--
Adam Alter Book order
Adam Alter is an author who delves into the psychology and marketing, exploring the hidden forces that shape how we think, feel, and behave. His work dives into the fascinating world of psychological influences, aiming to give readers insight into how their decisions and perceptions are formed. Through insightful analysis and engaging narrative, Alter illuminates the complex psychological mechanisms that shape our daily lives, offering thought-provoking perspectives on how we can better understand ourselves and the world around us.
- 2023
- 2017
A truly addictive book ... a fascinating and much needed exploration of one of the most troubling phenomena of modern times MALCOLM GLADWELL
- 2013
'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.
- 2013
'The best science book I've read all year... really provocative.' Malcolm Gladwell
