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Thomas C. Kinnear

    • Kenneth L. Bernhardt Principles of Marketing

    Principles of Marketing

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    James F. Engel Promotional Strategy. Managing the Marketing Communications Process

    Promotional Strategy. Managing the Marketing Communications Process

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    Kenneth L. Bernhardt Cases in Marketing Management

    Cases in Marketing Management

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    James F. Engel Promotional Strategy

    Promotional Strategy

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    Thomas C. Kinnear Marketing Research

    Marketing Research

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    Thomas C. Kinnear Marketing Research

    Marketing Research

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