Sold out
More about the book
A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.
Book purchase
Cases in Marketing Management, Kenneth L. Bernhardt, Thomas C. Kinnear
- Language
- Released
- 1991
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- Cases in Marketing Management
- Language
- English
- Publisher
- Irwin
- Released
- 1991
- Format
- Hardcover
- ISBN10
- 0256088322
- ISBN13
- 9780256088328
- Series
- Description
- A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.