As a distinguished scholar in management and corporate communication, Paul Argenti has enriched the academic landscape with his extensive knowledge and teaching experience. His work delves deeply into strategic communication and the digital strategies that shape modern corporate environments. Drawing on decades of experience from leading business schools and consulting for global corporations, Argenti's approach offers valuable insights into effective leadership and strategic impact in today's interconnected world. His publications and academic engagement establish him as an influential figure in business and communication studies.
Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
This selection is designed to satisfy the curiosity of people interested in the plant and machinery they commonly see as they travel around the UK. Paul Argent's selection includes diggers, excavators, backhoes, rollers, cranes, demolition machines, loaders, dumpers and a road planer.