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Describes the changes in the environment for business that have taken place and their implications for corporate communication. This book shows readers the importance of creating a coordinated corporate communication system. It also covers what companies need to know about advanced communication strategies.
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Corporate Communication, Paul A. Argenti
- Language
- Released
- 2007
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- (Paperback)
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- Title
- Corporate Communication
- Language
- English
- Authors
- Paul A. Argenti
- Publisher
- McGraw Hill
- Released
- 2007
- Format
- Paperback
- ISBN10
- 0071254110
- ISBN13
- 9780071254113
- Series
- Rating
- 3.55 out of 5
- Description
- Describes the changes in the environment for business that have taken place and their implications for corporate communication. This book shows readers the importance of creating a coordinated corporate communication system. It also covers what companies need to know about advanced communication strategies.