Internet philosopher Weinberger shows how business, science, education, and the government are learning to use networked knowledge to understand more than ever and to make smarter decisions than they could when they had to rely on mere books and experts.
This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
How the internet and the digital world is radically changing the way information is used in business, education, the media, and politics.
Modern science, the Internet, big data, and AI are each saying the same thing to us: the world is--and always has been--far more complex and unpredictable than we've allowed ourselves to see. As a result we're undergoing a sea change in our understanding of how things happen, and in our deepest strategies for predicting, preparing for, and managing our lives and our businesses. For example, machine learning allows us to make better predictions (think the weather, stock performance, online clicks) but we know less about why those predictions are right--and we need to get used to that. And in fact, over the past twenty years we've been unintentionally developing strategies that avoid anticipating what will happen so we don't have to depend on unreliable revenue forecasts, assumptions about customer needs, and hypotheses about how a product will be used. By embracing these strategies, we're flourishing by creating yet more possibilities and yet more unpredictability. In wide-ranging stories and characteristically all-encompassing syntheses, technology researcher, Internet expert, and philosopher David Weinberger reveals the trends that hide in so many aspects of our lives--and shows us how they matter.-- Provided by publisher
As seen on BoingBoing Everyone can draw! When was the last time you had fun drawing? If it was grade school, you're not alone. In this clever and interactive guide, you'll discover proven tricks and techniques to get past your fear and draw the world around you in surprising and expressive new ways. Before you know it, you'll be drawing faces, animals, old people's hands, celebrities, weird invented creatures, and more -- and loving it.
Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.