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Parameters
- 188 pages
- 7 hours of reading
More about the book
Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.
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Cluetrain Manifesto, Rick Levine, Christopher Locke, Doc Searls, David Weinberger
- Language
- Released
- 2000
- Binding
- (Paperback)
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- Title
- Cluetrain Manifesto
- Subtitle
- The End of Business as Usual
- Language
- English
- Publisher
- FT.com
- Released
- 2000
- Format
- Paperback
- Pages
- 188
- ISBN10
- 0273650238
- ISBN13
- 9780273650232
- Series
- Categories
- Rating
- 3.8 out of 5
- Description
- Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.