Writing to Be Understood
- 228 pages
- 8 hours of reading
Writing to be Understood is the thinking writer's guide to nonfiction writing techniques.
Anne Janzer Books
Anne Janzer is a writer and business writing coach with a background in business and marketing. She is fascinated by the process of writing and cognitive science, topics she enthusiastically discusses with other writers. Her work focuses on the practical aspects of creative writing.
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
- 240 pages
- 9 hours of reading
Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.
33 Ways Not to Screw Up Your Business Emails
- 118 pages
- 5 hours of reading
Effective communication is crucial in business, yet emails often fall short, leading to misunderstandings and mismanagement. The book highlights the importance of crafting clear and purposeful emails to enhance professional interactions. It offers insights into common pitfalls and strategies for writing messages that are concise, impactful, and easily understood, ultimately aiming to improve workplace efficiency and collaboration.
