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Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

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Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.

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Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, Anne Janzer

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Released
2020
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Title
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
Language
English
Released
2020
Format
Paperback
Pages
240
ISBN13
9780999624876
Series
Rating
4 out of 5
Description
Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.