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This comprehensive guide offers strategic insights into marketing within the Subscription Economy, emphasizing the importance of customer retention and engagement. It provides updated tactics and real-world examples to help businesses build sustainable subscription models. The third edition explores emerging trends and technologies, equipping marketers with tools to enhance customer experiences and drive growth in a competitive landscape. Readers will find actionable strategies tailored for various industries, making it a valuable resource for both new and experienced marketers.
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Subscription Marketing, Anne Janzer
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover with dust jacket)
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- Title
- Subscription Marketing
- Subtitle
- Strategies for Nurturing Customers in a World of Churn
- Language
- English
- Authors
- Anne Janzer
- Publisher
- Cuesta Park Consulting
- Released
- 2020
- Format
- Hardcover with dust jacket
- Pages
- 240
- ISBN13
- 9780999624883
- Category
- Business and Economics
- Description
- This comprehensive guide offers strategic insights into marketing within the Subscription Economy, emphasizing the importance of customer retention and engagement. It provides updated tactics and real-world examples to help businesses build sustainable subscription models. The third edition explores emerging trends and technologies, equipping marketers with tools to enhance customer experiences and drive growth in a competitive landscape. Readers will find actionable strategies tailored for various industries, making it a valuable resource for both new and experienced marketers.