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Peggy Rathmann

    March 4, 1953

    Margaret Rathmann is a celebrated creator of children's books, recognized for her distinctive artistic style and engaging storytelling. Her work captivates young imaginations while exploring meaningful themes. Rathmann's approach to children's literature is lauded for its originality and its ability to resonate with both young readers and their parents.

    Medienbezogene Effekte von Product Placement
    Au lit dans 10 Minutes
    10 Minutes Till Bedtime
    Officer Buckle and Gloria
    Ruby the Copycat
    Good night, Gorilla
    • 2014

      Medienbezogene Effekte von Product Placement

      Theoretische Konzeption und empirische Analyse

      • 236 pages
      • 9 hours of reading

      Das Kommunikationsinstrument Product Placement bietet für Produzenten und Unternehmen gute Möglichkeiten, sich marktbezogenen, technischen und konsumentenbezogenen Veränderungen anzupassen und gewinnt daher zunehmend an Bedeutung. Auf Basis einer umfassenden theoretischen und empirischen Analyse untersucht Peggy Rathmann, welche Wirkungen Product Placement auf medienbezogene Erfolgsgrößen hat und welche Faktoren diese Wirkeffekte beeinflussen. Unter Nutzung von verhaltenswissenschaftlichen Theorien erarbeitet die Autorin einen theoretisch-konzeptionellen Bezugsrahmen. Zur Überprüfung des Untersuchungsmodells zieht sie ein experimentelles Vorgehen heran.

      Medienbezogene Effekte von Product Placement
    • 2006

      Ruby the Copycat

      • 32 pages
      • 2 hours of reading
      4.2(102)Add rating

      The story revolves around Ruby, a new student who tries to fit in by imitating her classmate Angela's style. As Ruby mirrors Angela's choices, her teacher intervenes, guiding her to embrace her own identity and individuality. This heartwarming narrative emphasizes the importance of self-acceptance and the joy of being true to oneself, highlighting the journey of finding confidence in uniqueness rather than conformity.

      Ruby the Copycat
    • 1998

      The book features a humorous take on bedtime routines, making it an engaging read-aloud experience. With playful illustrations and witty storytelling, it invites children to say good night in a delightful way, capturing the charm and silliness of nighttime rituals. Perfect for parents and kids to share together, it promises laughter and warmth as they settle down for sleep.

      10 Minutes Till Bedtime
    • 1995

      Officer Buckle and Gloria

      • 40 pages
      • 2 hours of reading
      4.2(28953)Add rating

      The children at Napville Elementary School always ignore Officer Buckle's safety tips, until a police dog named Gloria accompanies him when he gives his safety speeches. Officer Buckle discovers his tips are not as successfully received by his audience without Gloria, who pantomimes his advice while he talks. And Gloria has nothing to demonstrate without Officer Buckle's narration. They need each other to make a successful presentation.

      Officer Buckle and Gloria
    • 1994

      Good night, Gorilla

      • 36 pages
      • 2 hours of reading
      4.3(49099)Add rating

      A must-have board book for all babies. Good night, Gorilla. Good night, Elephant. It's bedtime at the zoo, and all the animals are going to sleep. Or are they? Who's that short, furry guy with the key in his hand and the mischievous grin? Good night, Giraffe. Good night, Hyena. Sneak along behind the zookeeper's back, and see who gets the last laugh in this riotous good-night romp.

      Good night, Gorilla