Margaret Rathmann is a celebrated creator of children's books, recognized for her distinctive artistic style and engaging storytelling. Her work captivates young imaginations while exploring meaningful themes. Rathmann's approach to children's literature is lauded for its originality and its ability to resonate with both young readers and their parents.
The book features a humorous take on bedtime routines, making it an engaging read-aloud experience. With playful illustrations and witty storytelling, it invites children to say good night in a delightful way, capturing the charm and silliness of nighttime rituals. Perfect for parents and kids to share together, it promises laughter and warmth as they settle down for sleep.
This roomy trim size is perfect for sharing with groups and lap sitters, and will stand up to years of repeat readings.
The children at Napville Elementary School always ignore Officer Buckle's safety tips, until a police dog named Gloria accompanies him when he gives his safety speeches. Officer Buckle discovers his tips are not as successfully received by his audience without Gloria, who pantomimes his advice while he talks. And Gloria has nothing to demonstrate without Officer Buckle's narration. They need each other to make a successful presentation.
Theoretische Konzeption und empirische Analyse
Das Kommunikationsinstrument Product Placement bietet für Produzenten und Unternehmen gute Möglichkeiten, sich marktbezogenen, technischen und konsumentenbezogenen Veränderungen anzupassen und gewinnt daher zunehmend an Bedeutung. Auf Basis einer umfassenden theoretischen und empirischen Analyse untersucht Peggy Rathmann, welche Wirkungen Product Placement auf medienbezogene Erfolgsgrößen hat und welche Faktoren diese Wirkeffekte beeinflussen. Unter Nutzung von verhaltenswissenschaftlichen Theorien erarbeitet die Autorin einen theoretisch-konzeptionellen Bezugsrahmen. Zur Überprüfung des Untersuchungsmodells zieht sie ein experimentelles Vorgehen heran.