Margaret Rathmann is a celebrated creator of children's books, recognized for her distinctive artistic style and engaging storytelling. Her work captivates young imaginations while exploring meaningful themes. Rathmann's approach to children's literature is lauded for its originality and its ability to resonate with both young readers and their parents.
A must-have board book for all babies. Good night, Gorilla. Good night, Elephant. It's bedtime at the zoo, and all the animals are going to sleep. Or are they? Who's that short, furry guy with the key in his hand and the mischievous grin? Good night, Giraffe. Good night, Hyena. Sneak along behind the zookeeper's back, and see who gets the last laugh in this riotous good-night romp.
The children at Napville Elementary School always ignore Officer Buckle's safety tips, until a police dog named Gloria accompanies him when he gives his safety speeches. Officer Buckle discovers his tips are not as successfully received by his audience without Gloria, who pantomimes his advice while he talks. And Gloria has nothing to demonstrate without Officer Buckle's narration. They need each other to make a successful presentation.
Ein vergnüglicher Countdown vom Keksenaschen bis zum Einschlafen ... Ab 4
Theoretische Konzeption und empirische Analyse
Das Kommunikationsinstrument Product Placement bietet für Produzenten und Unternehmen gute Möglichkeiten, sich marktbezogenen, technischen und konsumentenbezogenen Veränderungen anzupassen und gewinnt daher zunehmend an Bedeutung. Auf Basis einer umfassenden theoretischen und empirischen Analyse untersucht Peggy Rathmann, welche Wirkungen Product Placement auf medienbezogene Erfolgsgrößen hat und welche Faktoren diese Wirkeffekte beeinflussen. Unter Nutzung von verhaltenswissenschaftlichen Theorien erarbeitet die Autorin einen theoretisch-konzeptionellen Bezugsrahmen. Zur Überprüfung des Untersuchungsmodells zieht sie ein experimentelles Vorgehen heran.