Based on extensive interviews with industry leaders, Innovative to the Core: Stories from China and the World describes the components of innovative cultures, including both national culture and organizational culture and how they compare to the China model.
Laurie Underwood Book order





- 2022
- 2021
Diccionario escolar especialmente recomendado para el segundo y tercer ciclo de primaria. > Prólogo de Gonzalo Torrente Ballester, de la Real Academia Espanola. > Más de 45 000 definiciones, con ejemplos en las palabras más difíciles. > Más de 1 000 ilustraciones que aclaran conceptos. > Sinónimos, notas de pronunciación, ortografía y gramática. > Extranjerismos y neologismos del espanol actual. > Con el abecedario en todas las páginas. > Apéndice final con información sobre acentuación, puntuación, formación de siglas y abreviaturas, sufijos y modelos de conjugación verbal.
- 2020
China CEO II
- 288 pages
- 11 hours of reading
- 2009
China Entrepreneur
Voices of Experience from 40 International Business Pioneers
- 250 pages
- 9 hours of reading
Launching a business in China? Give yourself a "second mover advantage." China-bound entrepreneurs and small business learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market.Preparing to manage a small business in China, the world's largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom.Give yourself a huge head-start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on launching, growing, and operating your own business in China. Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China.These entrepreneurs share their first-hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start-up approvals, to hiring and keeping the right staff, to collecting payments and to safeguarding intellectual property. In addition, the experiences of the entrepreneurs will be juxtaposed against insights from experienced China consultants who assist start-ups in operating in China. Thus the book will balance extensive, on-the-ground business advice against the insights of consultants who have risen to prominence in the China business environment by advising SME business operators on succeeding in China.
- 2006
China CEO : voices of experience from 20 international business leaders
- 250 pages
- 9 hours of reading
CHINA Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more.