A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.
Kenneth L. Bernhardt Book order (chronological)
Cases in Marketing Management (4th Edition)
- 767 pages
- 27 hours of reading
A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.