Jürgen Wolff Books

It's not easy coming up with bright ideas, let alone when time is tight. What's worse is that we often feel the least creative precisely when we need to be the most creative. --

This volume, built around 100 case studies, contains advice on how to take charge of your situation and create your own alternatives. It offers examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising.

"From the moment we wake up, we are bombarded with information ... Using revolutionary time management techniques, you'll find out how to supercharge your mind power and focus on what matters most - your goals and your achievements."--Cover.

Aimed specifically at entrepreneurs and small business owners, the book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn't about theory and metrics instead it's a practical guide that starts with the basis of all marketing: the proper mindset. The book: - De-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers. - Offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, and the power of language patterns in speech and copy. - Shows how to use both new and old media to best effects, with special attention to blogs, podcasts, viral videos and social networking sites. - Shows how to pull all of these elements together into a marketing master plan that you can formulate a one year plan then break down into a six month, three month and one month segments. Overall the book has a supportive, entertaining tone and includes cartoons, exercises, and examples that make it easy to understand the techniques and put them into practise right away. The bonus video interviews and the downloadable PDF's and mp3 files and other material on the website add great value to this book.

Ein umfassender Ratgeber zum Thema Zimmerpflanzen. Er bietet 230 Pflanzenporträts, erörtert, welche Zimmerpflanzen pflegeleicht sind oder welche zu den Duftpflanzen zählen, gibt Ratschläge zur "Urlaubsbewässerung", Tips für originelle Geschenke und geht auf die "Sprache" der Zimmerpflanzen ein.

Nach "Die Leute von Seldwyla" wollte Keller 1856 einen anderen Ton anschlagen und verlegte die Handlung nach Zürich mit historischem Hintergrund. Die didaktische Absicht tritt klarer hervor, insbesondere in der Rahmennovelle um Herrn Jacques und in "Das Fähnlein der sieben Aufrechten", die die ersten drei Novellen verbindet.