Whatever is stopping you from becoming a writer, Your Writing Coach has the answers. This new edition includes up-to-date information and guidance on social media and e-books, as well as Getting Started guides for a range of projects.
Jürgen Wolff Book order
Jurgen Wolff is a distinguished author and creativity coach whose works are characterized by a deep insight into creative processes. His extensive career includes writing scripts for television and film, as well as creating popular animated series. Wolff specializes in uncovering and developing the creative writing potential in his readers and students. His approach, enriched by knowledge of Neuro-Linguistic Programming and improvisational theater, offers a unique perspective for anyone striving to hone their craft.
- 2012
- 2009
Marketing for Entrepreneurs
- 284 pages
- 10 hours of reading
Aimed specifically at entrepreneurs and small business owners, the book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn't about theory and metrics instead it's a practical guide that starts with the basis of all marketing: the proper mindset. The book: - De-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers. - Offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, and the power of language patterns in speech and copy. - Shows how to use both new and old media to best effects, with special attention to blogs, podcasts, viral videos and social networking sites. - Shows how to pull all of these elements together into a marketing master plan that you can formulate a one year plan then break down into a six month, three month and one month segments. Overall the book has a supportive, entertaining tone and includes cartoons, exercises, and examples that make it easy to understand the techniques and put them into practise right away. The bonus video interviews and the downloadable PDF's and mp3 files and other material on the website add great value to this book.
- 2009
It's not easy coming up with bright ideas, let alone when time is tight. What's worse is that we often feel the least creative precisely when we need to be the most creative. --
- 2008
"From the moment we wake up, we are bombarded with information ... Using revolutionary time management techniques, you'll find out how to supercharge your mind power and focus on what matters most - your goals and your achievements."--Cover.
- 2002
In Your Creative Writing Masterclass you'll find ideas, techniques and encouragement from the most admired and respected contemporary and classic authors.
- 2001
Do Something Different
- 206 pages
- 8 hours of reading
This volume, built around 100 case studies, contains advice on how to take charge of your situation and create your own alternatives. It offers examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising.
