The essay explores the complexities of international business expansion, highlighting significant changes in the global economy over the past two decades. It discusses the emergence of new markets such as China and Russia, and the rapid increase in international companies. The author references Kotler et al. on the challenges faced by various industries and the global financial system. Deutsche Bank's fluctuating status, from being the largest bank in 1999 to its current rank, illustrates the evolving landscape of corporate governance and investment banking in Europe.
Christian Berger Book order






- 2013
- 2011Oswald von Wolkenstein- 210 pages
- 8 hours of reading
 Das Werk Oswalds von Wolkenstein wird hier vor dem Hintergrund des breiten Quellenbefundes der Musik des 14. und frühen 15. Jahrhunderts betrachtet. Das reicht von den Tiroler Zeugnissen einer umgangsmäßigen Praxis des mehrstimmigen Singens bis zu den Quellen der amour courtois- Chansons, die nicht nur nördlich der Alpen, sondern auch in Oberitalien überliefert wurden. Dabei wird deutlich, wie intensiv Oswald die musikalischen Möglichkeiten seiner Zeit nicht nur wahrgenommen, sondern auch für seine künstlerischen Absichten genutzt hat. Die Ergebnisse schlagen sich in einer Edition von elf Stücken nieder, die hier in den Fassungen der beiden Oswald-Handschriften sowie im direkten Vergleich mit ihren französischen Vorlagen ediert werden. 
- 2010In projects dealing with autonomous vehicles which are driving in different contexts like highways, urban environments, and rough areas, managing the software's quality for the entire data processing chain of sensor- and actuatorbased autonomous systems is increasingly complex. One main reason is the early dependency on all sensor's raw data to setup the data processing chain and to identify subsystems. These sensors' data might be extensive, especially if laser scanners or color camera systems are continuously producing a vast number of raw data. Moreover, due to this dependency the sensors' setup including their respectively specified mounting positions and calibration information is also necessary to gather real input data from real surroundings' situations of the system. This is even more important before actually starting to integrate independently developed subsystems for carrying out tests for the entire data processing chain. To reduce this dependency and therefore to decouple tasks from the project's critical path, an approach is outlined in this thesis which was developed to support the software engineering for sensor- and actuator-based autonomous systems. This approach relies on customer's requirements and corresponding customer's acceptance criteria as well as the decoupling of the software engineering from the real hardware environment to allow appropriate system simulations. 
- 2008Strategic Sports Marketing The impact of sport advertising upon consumersAdidas - A Case Study - 60 pages
- 3 hours of reading
 Focusing on the influence of advertising, this doctoral thesis evaluates how Adidas marketing strategies affect contemporary consumer purchasing decisions. Conducted as part of an International Business Management course at Cardiff University, the research highlights the significance of effective advertising in the sports industry, reflecting the author's keen interest in sport economics and management. The study provides insights into consumer behavior and the effectiveness of branding in driving sales.