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Helmut Kohlert

    Internationales Marketing für Ingenieure
    Unternehmensanalyse und strategische Planung
    Vertriebsgrundlagen - Kunden verstehen und gewinnen
    Strategische Ausrichtung als Wettbewerbsvorteil
    Entrepreneurship für Ingenieure
    Entrepreneurship for Engineers
    • 2013

      Entrepreneurship for Engineers

      • 184 pages
      • 7 hours of reading

      The objective of this book is to provide future entrepreneurs in start-up companies, medium-sized enterprises, and corporations with knowledge and a set of tools they can immediately use to develop their entrepreneurial mindset. The book has a clear focus on the needs of engineers; it covers business cases, experiences from entrepreneurs, and examples from industry to optimize the learning benefit.

      Entrepreneurship for Engineers