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The Branded Mind
What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
Authors
Parameters
- 272 pages
- 10 hours of reading
More about the book
Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.
Book purchase
The Branded Mind, Erik Du Plessis
- Language
- Released
- 2011
- Binding
- (Hardcover),
- Book condition
- Good
- Price
- €6.09
Payment methods
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- Title
- The Branded Mind
- Subtitle
- What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
- Language
- English
- Authors
- Erik Du Plessis
- Publisher
- Kogan Page
- Released
- 2011
- Format
- Hardcover
- Pages
- 272
- ISBN10
- 074946125X
- ISBN13
- 9780749461256
- Series
- Categories
- Tags
- Business, Psychological Topics, Science, Marketing and PR, Research, Neuroscience, Brain, Advertising and Promotion, Psychological Aspects, Neuropsychology, Consumer Behavior
- Description
- Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.