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More about the book
Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service.
Book purchase
Competitive Advantage, Michael E. Porter
- Language
- Released
- 1985
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €4.36
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