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Potenziale und Grenzen des Brand Stretching
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Potenziale und Grenzen des Brand Stretching, Matthias Wilken
- Language
- Released
- 2006
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- Title
- Potenziale und Grenzen des Brand Stretching
- Language
- German
- Authors
- Matthias Wilken
- Publisher
- Förderges. Produkt-Marketing
- Released
- 2006
- Format
- Paperback
- ISBN10
- 3922292542
- ISBN13
- 9783922292548
- Series
- Beiträge zum Produkt-Marketing
- Category
- University and college textbooks