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This book compiles lectures on Marketing Communications, offering essential knowledge for Business Administration and Marketing students. It covers fundamental concepts, customer information behavior, situational analysis, and communication strategies, making it suitable for both undergraduate and postgraduate learners in various fields.
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Marketing Communication Policies, Margarete Seidenspinner, Fritz Unger, Rainer Busch
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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