Brains versus capital

More about the book

Many believe they know how to start a business, but few actually do it, and even fewer succeed. There is another way to create a company: developing an artistic idea and assembling it from easily accessible components. It is essential to keep an open mind for the fundamental questions and maintain an overview, rather than getting lost in everyday demands. Günter Faltin illustrates with numerous examples how anyone can work on their own ideas and combine them like a puzzle to establish a new business. Unconventional thinking is advantageous in this process. Tasks such as accounting and logistics should be left to professionals who can handle them efficiently and cost-effectively. Faltin has taught his method for many years with great success: the "Teekampagne" he founded is Germany's largest tea mail-order company and the world's largest importer of Darjeeling tea. Many other companies that have emerged from his environment successfully apply his principles. This book offers a valuable opportunity for dedicated individuals with ideas who wish to make a difference.