Parameters
- 1088 pages
- 39 hours of reading
More about the book
This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
Book purchase
Strategic Management, Fred R. David, Afife N. Sayın
- Language
- Released
- 1969
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €9.85
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- Title
- Strategic Management
- Subtitle
- Fifth Edition
- Language
- English
- Authors
- Fred R. David, Afife N. Sayın
- Publisher
- Prentice Hall
- Released
- 1969
- Format
- Hardcover
- Pages
- 1088
- ISBN10
- 0023278617
- ISBN13
- 9780023278617
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, Marketing & Sales, Management & HR, University, College
- Rating
- 4 out of 5
- Description
- This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.