Sold out
More about the book
The monograph contributes to the analysis of contemporary advertising and journalistic discourse, focusing on various strategies and means (both verbal and non-verbal) through which these discourses exert their persuasive and manipulative influence on mass audiences. The findings and conclusions are illustrated with examples from an extensive survey of both advertising and journalistic communications, particularly in the realm of political topics.
Book purchase
Persuasion Through Words and Images, Hana Srpová, Jaroslav Bartošek, Světla Čmejrková, Alena Jaklová, Pavel Pácl
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Persuasion Through Words and Images
- Language
- English
- Publisher
- Ostravská univerzita
- Released
- 2007
- Format
- Paperback
- Pages
- 264
- ISBN10
- 8073682664
- ISBN13
- 9788073682668
- Series
- Tags
- Non-Fiction, Society
- Rating
- 5 out of 5
- Description
- The monograph contributes to the analysis of contemporary advertising and journalistic discourse, focusing on various strategies and means (both verbal and non-verbal) through which these discourses exert their persuasive and manipulative influence on mass audiences. The findings and conclusions are illustrated with examples from an extensive survey of both advertising and journalistic communications, particularly in the realm of political topics.