Parameters
Categories
More about the book
Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
Book purchase
Copywriting, J. Jonathan Gabay
- Language
- Released
- 2003
We’ll notify you via email once we track it down.
Payment methods
- Title
- Copywriting
- Language
- English
- Authors
- J. Jonathan Gabay
- Publisher
- Hodder Education
- Publisher
- 2003
- Format
- Paperback
- ISBN10
- 0340867280
- ISBN13
- 9780340867280
- Category
- Marketing and PR
- Description
- Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.