More about the book
Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.
Book purchase
The Strategy Process, Henry Mintzberg, Joseph Lampel, James Brian Quinn, Sumantra Ghoshal
- Language
- Released
- 2006
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €3.99
Payment methods
We’re missing your review here.
- Title
- The Strategy Process
- Subtitle
- Concepts, Contexts, Cases
- Language
- English
- Publisher
- Financial Times Management
- Released
- 2006
- Format
- Paperback
- Pages
- 1040
- ISBN10
- 027365120X
- ISBN13
- 9780273651208
- Series
- Categories
- Tags
- Business
- Rating
- 4.05 out of 5
- Description
- Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.