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Media Communication

An Introduction to Theory and Process

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  • 328 pages
  • 12 hours of reading

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This text offers an introduction to studying the media, providing wide-ranging coverage of the contexts in which mass media operate, and looking at key issues such as news production, media ownership and control, and audience reception. The book also explores narrative forms and the language of media analysis.

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Media Communication, James D. Watson

Language
Released
1998
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Title
Media Communication
Subtitle
An Introduction to Theory and Process
Language
English
Released
1998
Format
Paperback
Pages
328
ISBN10
0333684001
ISBN13
9780333684009
Series
Description
This text offers an introduction to studying the media, providing wide-ranging coverage of the contexts in which mass media operate, and looking at key issues such as news production, media ownership and control, and audience reception. The book also explores narrative forms and the language of media analysis.