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More about the book
Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product
Book purchase
All Marketers are Liars, Seth Godin
- Language
- Released
- 2012
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €2.79
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- Title
- All Marketers are Liars
- Language
- English
- Authors
- Seth Godin
- Publisher
- Penguin
- Released
- 2012
- Format
- Paperback
- Pages
- 240
- ISBN10
- 1591845335
- ISBN13
- 9781591845331
- Series
- Original title
- All marketers are liars
- Rating
- 3.9 out of 5
- Description
- Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product