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Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product
There are currently of book All Marketers are Liars (2012) in stock.
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All Marketers are Liars, Seth Godin
- Language
- Released
- 2012
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €4.39
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- Title
- All Marketers are Liars
- Language
- English
- Authors
- Seth Godin
- Publisher
- Penguin
- Released
- 2012
- Format
- Paperback
- Pages
- 240
- ISBN10
- 1591845335
- ISBN13
- 9781591845331
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Psychological Topics, Marketing & Sales, Entrepreneurship
- Original title
- All marketers are liars
- Rating
- 3.9 out of 5
- Description
- Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product