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Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
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There are currently of book Blue Ocean Strategy (2015) in stock.
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Blue Ocean Strategy, W. Chan Kim, Renée Mauborgne
- Language
- Released
- 2015
- Binding
- (Hardcover),
- Book condition
- Good
- Price
- €14.49
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- Title
- Blue Ocean Strategy
- Language
- English
- Authors
- W. Chan Kim, Renée Mauborgne
- Publisher
- Harvard Business Review Press
- Released
- 2015
- Format
- Hardcover
- Pages
- 320
- ISBN10
- 1625274491
- ISBN13
- 9781625274496
- Series
- Tags
- Business, Leadership, Strategy
- First published
- 2005
- Original title
- Blue Ocean Strategy
- Rating
- 4 out of 5
- Description
- Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.