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More about the book
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Book purchase
Blue Ocean Strategy, Renée Mauborgne, W. Chan Kim
- Language
- Released
- 2015
- Binding
- (Hardcover),
- Book condition
- Very Good
- Price
- €12.49
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- Title
- Blue Ocean Strategy
- Language
- English
- Authors
- Renée Mauborgne, W. Chan Kim
- Publisher
- Harvard Business Review Press
- Released
- 2015
- Format
- Hardcover
- Pages
- 320
- ISBN10
- 1625274491
- ISBN13
- 9781625274496
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Management & HR, Leadership, Entrepreneurship, Strategy
- First published
- 2005
- Original title
- Blue Ocean Strategy
- Rating
- 4 out of 5
- Description
- Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.