The book is currently out of stock
Omni-personal Luxury
How to Transform your Luxury Business for the Digital Age
Book rating
More about the book
The book explores how rapid technological advancements and societal shifts, particularly influenced by the Pandemic, have altered customer experiences in the luxury sector. It highlights the dual challenge luxury brands face: engaging customers through digital transformation while safeguarding their brand equity. The narrative emphasizes the importance of leveraging digital tools to foster personal relationships with clients, navigating the delicate balance between innovation and maintaining the essence of luxury.
Publication
Book purchase
Omni-personal Luxury, Albert Bensoussan, Rebecca Schmitt, Arnaud Rossi
- Language
- Released
- 2021
- Binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Omni-personal Luxury
- Subtitle
- How to Transform your Luxury Business for the Digital Age
- Language
- English
- Authors
- Albert Bensoussan, Rebecca Schmitt, Arnaud Rossi
- Publisher
- Springer International Publishing
- Released
- 2021
- Format
- Hardcover
- Pages
- 200
- ISBN13
- 9783030857684
- Series
- Categories
- Rating
- 5 out of 5
- Description
- The book explores how rapid technological advancements and societal shifts, particularly influenced by the Pandemic, have altered customer experiences in the luxury sector. It highlights the dual challenge luxury brands face: engaging customers through digital transformation while safeguarding their brand equity. The narrative emphasizes the importance of leveraging digital tools to foster personal relationships with clients, navigating the delicate balance between innovation and maintaining the essence of luxury.