Albert Bensoussan Books

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.

This magical realist novel tells the history of the Buendias family, the founders of Macondo, a remote South American settlement. In the world of the novel there is a Spanish galleon beached in the jungle, a flying carpet, and an iguana in a woman's womb. 'His masterpiece and one of the undeniable classics of the century.' The Times 'One of a glittering constellation of contemporary Latin American novelists ... He is the author of a classic on the grandest scale ... the most obvious comparison is with Homer's Odyssey ... Garcia Marquez is a spellbinder' Spectator

Mario Vargas Llosa, the internationally acclaimed author of The Storyteller, adds his own finely-tuned poetic polish to this erotic exploration of carnality in one family. He turns the proverbial romantic triangle on its ear to create this New York Times bestselling erotic novel. French flaps and six full-color pages of classic artworks.

A young airman is found brutally murdered near an Air Force base in the northern desert. Lieutenant Silva and Officer Lituma set out to investigate, hitching rides on chicken trucks and cajoling a cab driver into taking them to the crime scene.