Albert Bensoussan Books

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.

Gabriel Garcia Marquez's great masterpiece is the story of seven generations of the Buenedia family and of Mocondo, the town they have built. Though little more than a settlement surrounded by mountains, Mocondo has its wars and disasters, even its wonders and miracles. A microcosm of Columbian life, its secrets lie hidden, encoded in a book and only Aureliano Buendia can fathom its mysteries and reveal its shrouded destiny. Blending political reality with magic realism, fantasy with comic invention, One Hundred Years of Solitudeis one of the most daringly original works of the twentieth century.

Mario Vargas Llosa, the internationally acclaimed author of The Storyteller, adds his own finely-tuned poetic polish to this erotic exploration of carnality in one family. He turns the proverbial romantic triangle on its ear to create this New York Times bestselling erotic novel. French flaps and six full-color pages of classic artworks.