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Parameters
- 288 pages
- 11 hours of reading
More about the book
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
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Ogilvy on Advertising, David Ogilvy
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Ogilvy on Advertising
- Language
- English
- Authors
- David Ogilvy
- Publisher
- Welbeck Publishing Group
- Released
- 2023
- Format
- Paperback
- Pages
- 288
- ISBN10
- 1802794964
- ISBN13
- 9781802794960
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Self-Help, Psychological Topics, Psychology, Professional Literature, Entrepreneurship, Writing, Communication, Advertising and Promotion
- First published
- 1983
- Original title
- Ogilvy on Advertising
- Rating
- 4.15 out of 5
- Description
- Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.