A practical guide to advertising by the founder of an international advertising company, showing how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
David Ogilvy Books
June 23, 1911 – July 21, 1999
David Ogilvy was a visionary thinker whose work emphasized the importance of meticulous research and adherence to reality. His approach to sales highlighted the quality of salesmanship over mere quantity of calls. He drew inspiration from George Gallup's methods, applying these principles to achieve remarkable success. His influence extends far beyond advertising and marketing.
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
The former, and pioneering, advertising executive recalls with gusto and humor his Scottish childhood and his pre-advertising adventures as a chef in Paris, a salesman in Scotland, a pollster in Hollywood, and a farmer in Pennsylvania
Blood, Brains & Beer
The Autobiography of David Ogilvy
This is the memoirs of one of the most important individuals in the aircraft preservation scene.
Julian L. Simon's Classic: How to Start and Operate a Mail-Order Business: Fifth Edition
- 538 pages
- 19 hours of reading
Whether the reader is a newcomer starting from scratch on a shoestring budget, or an established business person looking to cash in on the mail-order boom, Julian Simon's definitive book provides A-to-Z coverage of how to plan, execute, and maintain a successful mail-order operation. Step-by-step, Simon shows how to strike it rich in mail order from selecting the right products, to promoting them effectively, to creating ads and copy that sell, and much more. In each information-packed page, the fifth edition reports on today's trends and developments in this fast-changing field, while continuing to offer the expert guidance that has stood the test of time. Readers will learn how to: Use computers, databases, and desktop publishing to simplify and enhance operations; Take advantage of the emerging opportunities in international direct marketing; Benefit from insider advice from the field's biggest success stories thanks to special chapters by David Ogilvy, John Caples, Victor Schwab, and Paul Bringe; Deal with postal increases, legal requirements, cash flow, competition, and a host of potential pitfalls; Make smart tactical decisions about customer service, mailing lists, trial offers, selling a business, and more.
Prentice Hall Business Classics - 5: Tested Advertising Methods
Completely Updated - Fifth Edition
- 269 pages
- 10 hours of reading
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
David Ogilvy über Werbung
Das Standardwerk der Marketingbranche
O reklamě
- 223 pages
- 8 hours of reading
