Sold out
Parameters
- 306 pages
- 11 hours of reading
More about the book
A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.
Book purchase
Why she buys: the new strategy for reaching the world's most powerful consumers, Bridget Brennan
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Why she buys: the new strategy for reaching the world's most powerful consumers
- Language
- English
- Authors
- Bridget Brennan
- Publisher
- Crown business
- Released
- 2011
- Format
- Paperback
- Pages
- 306
- ISBN10
- 0307450392
- ISBN13
- 9780307450395
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Women, Economics
- Rating
- 3.75 out of 5
- Description
- A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.